July, 2009 A 4 A's to Anchor your Points in your Speech! According to 1999 W.C.P.S., Craig Valentine, there are 4 powerful ways with which you can anchor your points in a speech
	Quote of the month: "What's loose is lost and what's tight stays in sight." –1999 W.C.P.S. Craig Valentine		Opening: When was the last time you heard a speech that needed to be tighter since the message got lost and was quickly forgotten? ... was it your speech? It is likely we have all been there and done that, right? Promise: By tying your point(s) to one or more anchors, depending on the time allotted for your speaking, your speech will be tighter and your message more memorable. Roadmap: Anchoring a message, as taught by master teacher, coach and mentor: Craig Valentiine, can be done in any of 4 ways, known as: the 4A's to ANCHOR!
	"The real key to having a memorable message...is to have the ANCHOR do the work and follow it with a solid Foundational Phrase ( message) that people can recall." – Craig Valentine. For instance, Walk your Talk, Affect not Infect Others, or as speaker, Doug Stevenson, says in his teaching of Presentation Skills: "Emotion is the Fast Lane to the Brain," or "If Content is King, then Attention is Queen." The 4 A's to ANCHORING 1. Anecdote: is a story. A personal story, which has taught you a life lesson, is the most important anchor but not the only one. Stories make points stick because if you remember a story, you'll remember the point. 2. Analogy: is the use of comparison. Compare something a general audience knows to something they may not know. It clarifies the point succinctly and precisely. If a picture says 1000 words, then an analogy says 1000 pictures. (ie comparing the experience of change to an experience of a hurricane to some people). Peter Legge, author, speaker compares one's life journey to a runway at an airport, where the tarmac WILL run out; consequently, we need to value and make the best of our time on the tarmac! 3. Acronym: a new word created by using the first letter of a word to help people remember a formula and/or process. Some speakers use acronyms in their roadmap. Do you remember a teacher using the acronym H.O.M.E.S. to help you remember the names of the 5 Great Lakes? Are you familiar with the LOL that is used online to represent Laugh Out Loud? What about a speaker helping people aspire to greater heights? They may suggest that the audience invest in and drink T.E.A. , an acronym for the qualities necessary to reach their potential...Tenacity, Enthusiasm, and Attitude Isn't it easier for people to remember an acronym rather than hear a number of steps to a process? 4. Activity: In a 45-50 minute keynote, having 1/2 activities gives an audience a kinesthetic experience since they are actively involved as they are learning by doing. An activity is a very appropriate way to drive home a point, as long as the activity is brief, relevant, and adds value to your speech. Mixing anchors in your content provides variety, holds your audience's interest, and helps them remember your point or message. Before and after anchors, use reflective, open-ended questions (who, what, when, where, why questions) giving the audience quiet times to ponder and be introspective. Remember: "Wisdom comes from reflection." C. Valentine Next time you speak, ensure your speech is tight by tying your point to an anchor so it will be remembered and repeated. P.S. Although I learned about these 4 Anchors in the Champ Camp I attended in Orlando, in January 2008, I recently invested in Craig's new home-study course. The 4 anchors listed above is a minute section of this course. It contains 6 CD's and 1 workbook with invaluable learning. If you wish to move forward as a keynote speaker and not quite sure where to start in creating a Killer Keynote, I highly recommend you invest in Craig's resource below. Kathryn@kathrynmackenzie.com 416.489.6603 If you wish to unsubscribe from these newsletters, please click here. On the other hand, if you know someone who may benefit from these newsletters, please forward them. Thank you. www.kathrynmackenzie.com © 2009 All rights reserved