Be unclear about your message
-make the audience figure it out on their own and lose them on the way
-if you're trying to have them buy into your point and they're confused, they won't buy in as a confused mind always says NO

Be very clear about your message
- be able to say it in fewer than 10 words i.e. "Walk your Talk." "Success is not a given."
- know exactly what you want the audience to think, feel, or do differently after you finish speaking

Write a 9 minute speech and try to say it in 7
Squeeze too much information into your speech...the result is a confused audience

Write a 5 min. speech and say it in 7
- gives you time to connect with your audience through questions and pauses so they can be silent, reflect and 'hear' their own inner voice.

Stay at the same energy level
"Sameness is the enemy of the speaker." –P. Fripp
- whether its sameness in your voice (volume, rate, pitch) or sameness in body language, or stage movement/ non-movement, the audience will become bored and zone out.

Be careful though and avoid being constantly dynamic as that would be sameness too! "Those who sleep in noise, awake in silence." –C. Valentine

Alter your levels of energy throughout
- exercise your 4 P's: alter your pace, pitch projection and use pauses at key moments depending on the particular moment in a speech
- seriousness or levity of a story
- mood of the characters within the story
- event taking place and being described.

Ensure your voice and body language are congruent with the spoken words and appropriate reaction to the situation. Use a different tone, when stepping out of your story and making a point to the audience.