Kathryn Mackenzie, Magnify Your Magnificence

Killer Keynotes

Quotation of the month:
Webster's dictionary definition of a keynote is "the first and harmonically fundamental tone of a scale." In a speaking context, a keynote address is a speech that:
  • strikes the "key" note in a conference
  • can be anywhere from 30 minutes to an hour in length
  • promotes one central theme
  • is motivational and inspirational

Saturday Speaking Seminars with Kathryn

Sept. 18, 9:30am-3pm
"How to go from Free to Fee!"

Sept. 25, 9:30am-3pm
"How to go from Good to Great!"

Details to follow separately.

Opening: A common aspiration of speakers is to be asked to deliver a keynote speech at a conference. Besides the recognition received for doing this, being handsomely paid is another great incentive to learn how to put one together.

A common question among them though is: how do you transform an idea into a full length keynote speech? Where do you start?

Promise: What you will pick up this month is a modular approach to creating a keynote speech: a process of assembling modules together, similar to putting the pieces of a puzzle together. By no means will you be provided with everything you need to know about killer keynote creations, but at the very least, you will have a solid skeletal framework of modules for creating one. This knowledge will set you up with a starting point for creating your own successful keynote speech.

Roadmap: By referring to a speech's content, structure and style of delivery, we'll look at a few keys to help you unlock the door for creating your own killer keynote.

Keys needed to create a Killer Keynote

Structure and Content
First and foremost, do you know what it is that you want the audience to take away? What is it you want them to think, feel, say or do DIFFERENTLY after you speak? What is your Foundational Phrase?

Below is not in the order of preparation but in the order of the final masterpiece!

  1. Opening: (3 parts)

    Big Bang
    • with a "you" question, a story, a quotation, or a profound statement
    • get them committed and nodding their heads in agreement with you

    Big Promise
    • Use the 'BOB Formula' - Build On Benefits. State benefits that hit all 4 P's: Prestige, Production, Profit, and Pleasure. Your audience members will identify with at least one. Get to the benefits quickly so your audience will buy into wanting to listen and receive.
    • Make your promise irresistible i.e. "In the next _ minutes, you'll have the opportunity to pick up/discover/..." Or "For you, this means..."

    A Roadmap
    • Tell them where you're taking them (what they're going to hear)
    • State either a number of steps, an acronym, all points upfront, or 3 or 4 letters without giving away the words they represent i.e., 4C's to Contentment!

  2. Body:
    • Modules: Place each point in a separate module; each module is complete on its own and is comprised of the PARTS formula. Try to have each section of the PARTS Formula in each module/point: a Foundational Phrase, Anchor (an anecdote, analogy, activity, or acronym- never make a point without an anchor) Reflection questions, Technique(s) and a Sale of the message or point.
    • Transitions: Transitions are the important links or the glue between your modules or talking points. Using a callback is a tactful way of allowing them to review and relive the former point; then tease the audience to take them forward into the next point.

  3. Close: The ultimate goal of a motivational speech is the call to action by stating the next step for them with a sense of urgency.
    • Callback to characters, events, message - repetition plus restatement helps them remember!
    • Re-cap your main points
    • Close strong. Give a call to action with your sincere, authentic emotions and your ability to speak with passion, compassion and conviction. Your task is to inspire the audience and lift them up with hope and encouragement.
Style of Delivery
What do a pianist and a keynote speaker have in common when it comes to their "performances?"

A great pianist:
  • demonstrates passion for the art of music by playing from the heart.
  • not only maintains the audience's interest but moves them emotionally and may even hold them spellbound.
  • does this by striking many notes, varying the tempo and the volume to create different moods.
As a great speaker you also:
  • speak from the heart; remain authentic to the person you are off stage. Replicate who you are in your everyday life, otherwise you will be seen as fake, over-rehearsed, contrived, and definitely not conversational.
  • must express many moods and emotions creating an engaging symphony of melodic verbal communication for your audiences.
  • need to strike many notes within a conversational tone connecting with many people. Sustaining the same tone or note throughout the entire speech, would be flat, boring, or even irritating to the audience.
Whether you're giving a keynote or a shorter presentation, apply these same concepts on structure, content and delivery to your own shorter speeches, as the same guidelines can and do apply. Suggestions: If you plan to be a keynote speaker, may I strongly suggest you keep:
  • a life lesson or message file
  • a story file
  • an anchor file
  • an activity file
This way you'll always be ready to begin assembling a keynote speech, when asked to deliver one.
Have you ever given a good, even great, five to seven minute speech? Who will pay you for that? The answer is, "nobody."

However, you will get paid handsomely over and over again for a thirty to sixty minute speech that is inspiring, instructional, and irresistible.

By the Time You Finish this Program, You will have a Full-blown 30-90 Minute Killer Keynote Speech!

With Craig Valentine's Create Your Killer Keynote Home-Study Course, you will learn how to:
  • keep your audience hooked
  • create your keynote in a matter of minutes, not a matter of months
  • master the 3 elements to hold your keynote together
  • use anchors as your best friends
  • the importance of transition teases
  • the correct use of calling back to anchors and messages

  • Visit www.CreateYourKeynote.com for more information and to receive the special price of $247.00 (Regular Price: $347.00).

    Check out Craig's site for this and other great resources www.craigvalentine.com

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